Make nature count.

Treeconomy builds models to understand land and natural assets, starting with forests.

Aerial footage over dense conifer stands with open grassland between them.

For thousands of years, land has been shaped by its tools. The spade, the plough, the tractor. They defined how we use the land. The tools to measure it have improved, but most decisions still rest on a one-off survey, out of date the day it arrives.

We are building a better tool: a living model of each ecosystem, from satellite and field data, that gets sharper with every measurement. It shows the people who own, fund and protect nature what it holds and how it's changing.

Old tools built the land we live on. Better tools can help restore it.

What we are building towards.

We combine satellite and field data to measure natural assets, so the people who own, finance and insure them can act on numbers they can check, and trust.

Nature that can be measured can be valued, financed and protected.

  • A clear picture of every hectare, and a straight answer on how much to trust it.

    Nature changes every season, but most of the data behind decisions is a snapshot. We want every ecosystem to have a model that changes with it, so the numbers reflect what is on the ground today.

  • Risk and potential visible before the money moves.

    What a natural asset is worth depends on what is growing, what could grow, and what could go wrong. That should be clear when people need it most, at the point of decision, not years later.

  • Measurement that improves with every field campaign.

    We want every new round of field data to build on the last. And we want to point you to where to sample next, so every campaign costs less and tells you more.

Traction

£1.5mRaised
15millionHectares assessed
170,000Hectares under monitoring agreements
64Project sites globally

“I left wealth management because I couldn't find an investment that paid a return and helped the planet. So I set out to make nature an asset people can trust.”

Harry Grocott
CEO and Co-Founder

Our Team

  • Harry Grocott (LinkedIn, opens in a new tab)

    CEO and Co-Founder

    Harry founded Treeconomy after leaving a career in wealth management, because he could not find a credible way to invest in nature. He started the company while completing a masters in climate change, management and finance at Imperial College London. He leads the company and its institutional relationships.

  • Rob Godfrey (LinkedIn, opens in a new tab)

    Co-Founder

    Rob leads Treeconomy’s commercial & scientific partnerships, product, operations, and innovation efforts.

    An ecologist and environmental scientist by background, Rob has worked across climate change research, forestry science, cleantech operations, and sustainable business roles.

    Prior to co-founding Treeconomy, he was an early career researcher at the University of Toronto’s Centre for Global Change Science and Faculty of Forestry, where he was involved in forest field survey efforts with the Smithsonian’s ForestGEO mission.

    Rob holds an MSc in Environmental Technology (Sustainable Business) with distinction from Imperial College London and was a Fulbright Killam Fellow in Environmental Resource Management at the University of Washington.

    He is a Global Sustainability Fellow, World Economic Forum Uplink Top Innovator, and One Young World Ambassador.

  • Matt Amos (LinkedIn, opens in a new tab)

    Science Lead

    Matt built the science team and is responsible for the models behind the Biomass Engine. He joined from Quantifying Nature, where he was Head of Climate, after research at Lancaster University on probabilistic climate forecasting and air quality. He holds a PhD in environmental data science.

  • Nadja Janjatovic (LinkedIn, opens in a new tab)

    Remote Sensing Scientist

    Nadja joined in 2021 as one of Treeconomy's first hires and works on the methods behind the biomass models, applying computer vision to Earth observation data. She has over ten years working with spatial data, and holds a masters in image processing and computer vision and a degree in geodesy and geomatics.

  • Jesse Smith (LinkedIn, opens in a new tab)

    Remote Sensing Scientist

    Jesse joined in 2021 as one of Treeconomy's first hires and leads the technical analysis on large-scale carbon projects, working with spaceborne and drone LiDAR data. He developed the method we use to turn 3D point clouds into biomass estimates for habitats that global forest models miss. He holds a masters in geography and data science from Carleton University.

  • Bogdan Mihailović (LinkedIn, opens in a new tab)

    Geospatial Data Engineer

    Bogdan builds the data pipelines behind our models, bringing satellite imagery, LiDAR point clouds and vector data together at scale. He has over five years' experience in GIS for nature-based carbon projects. He holds an MSc in Geographic Information Systems and a BSc in Geography, both from the University of Belgrade.

  • Megan Smith (LinkedIn, opens in a new tab)

    Geospatial Software Engineer

    Megan builds the software behind our platform, across the full stack and the geospatial data underneath it. She has over seven years developing software, mostly in insurance and the energy transition. She holds an MSc in mathematical modelling and scientific computing from the University of Oxford.

  • Emily Houston (LinkedIn, opens in a new tab)

    Chief of Staff

    Emily joined in 2022 and works across the business, from commercial delivery to how the company runs day to day. She came from EY, where she advised on cross-border tax, and then ran an accelerator programme for social enterprises at the EY Foundation. She holds a masters in climate change, management and finance from Imperial College London.

  • Siya Kulkarni (LinkedIn, opens in a new tab)

    Commercial Associate, Natural Capital

    Siya manages Treeconomy's relationships with institutional investors and buyers, and writes the technical grant proposals that fund the science. She spent four years reporting on distressed debt and sustainable finance at REDD Intelligence. She holds a masters in climate change, management and finance from Imperial College London.

  • Carolina Amu Trujillo (LinkedIn, opens in a new tab)

    Brand and Product Marketing Manager

    Carolina leads product marketing and brand, turning complex science into something a customer can understand and act on. She came from agency and in-house design and communications work, including Nestlé's global IT hub. She holds a BFA in industrial design from Savannah College of Art and Design and a masters in digital marketing from ESIC Business and Marketing School.

  • Gonçalo Silva (LinkedIn, opens in a new tab)

    Product Designer

    Gonçalo leads design across our platform and products, and is responsible for making complex scientific output clear and usable for the people who act on it. He works with the founders on the product roadmap, and takes design end to end, from user research through to shipped release. He studied Multimedia Art at the Faculty of Fine Arts, University of Lisbon, and specialised in UX and UI.

Our Advisory board

Backed by

  • Cerulean Ventures
  • Desai Ventures
  • Sand River
  • Katapult Ocean

R&D funding from

  • European Space Agency
  • UK Space Agency
  • UK Research and Innovation

Join our mission.

People walking along a woodland track beneath tall broadleaf trees